Updated February 6, 2024
When deciding on their next rental property in Columbia, MD, renters are more selective than ever! Your future renters must be appealed to using (and interested in) the property listing first before they ever potentially see the property.
An attractive property listing holds additional benefits: it can attract discerning renters who may be willing to spend a bit more to get what they want in our highly desirable area. After all, we are sandwiched between Baltimore and Washington, DC! When working with a Columbia property management professional like Renters Warehouse, you’ll have one-on-one support creating these listings—or we can easily handle them for you!
For those who need a bit of help creating property listings, here are a few investor insights that can turn browsers into renters when you apply them to your rental property listings.
Remember that this property listing may be the first impression you’ll make on your potential renters. You want them to think of you as a professional, and your investment property as a fantastic place to live. Your listing should convey this.
Keep it short and to the point, but paint a picture of the property for your potential renters.
It’s also essential to keep your copy accurate and precise: make sure it isn’t full of typos or mistakes related to the property’s features.
Whether buying or renting a home, people need to know their lifestyle and needs will be met by the rental real estate they are considering. Before they visit any location, they want to know it can offer at least their bare minimum requirements. Knowing what renters want in a property is an essential first step when creating a listing. Factors that are typically important include location, amenities, and the overall floor plan.
Be sure your property listing carefully and accurately pinpoints everything the property has to offer. Accuracy is critical in advertising a listing. Any misleading information, even slightly (like listing that half bath as a full), could lead to problems for property owners in false advertising.
One of the most important ways to write your property listing content is to write in a feature-benefit style. That is, list the feature and state the benefit of it.
For example, you may state that there is a large, eat-in kitchen. That’s a feature.
Then, list out the benefits, noting that this makes it easy to balance homework, family meals, and Sunday morning breakfast with ease.
Show them what the property offers and then tell them why that’s a good thing. A balcony could be great for a small table for watching the sunset, for example.
Location is one of the most important factors for people buying real estate. They simply need to know the property is going to fit their needs.
Location is a critical factor for renters who have busy, active lives in the Columbia area!
One of the key things a Columbia property management company will always tell you are critical about any type of property listing is the photos. Professional-quality photos make all of the difference when choosing a property.
Having a pro manage your photography ensures you'll secure the best angles for your listing at the best price. Investing in a professional photographer is a small expense that benefits you with long-term returns!
Property listings might be a fair bit of work—but when you have a skilled Columbia property management team on your side like Renters Warehouse, we can handle it all!
With our experience and a keen eye on the market, we can easily work with you to ensure the entire listing process is professional.
Your property listing is a valuable part of the process of reaching the right renters for your home. With the help of Renters Warehouse BW Metro, you will find the entire process of finding your next ideal renter significantly easier to do! You may even love just how hands-off you can be in the process.
Once we've found the perfect renter, the work doesn't stop there: it's time for property prep for move-in day with a thorough Makeready Process! Use your free copy of our Makeready Checklist to get started, or reach out to the professionals here at Renters Warehouse!